So Yesterday: Advertising

5 Weeks

  • 1 hour
  • 125 US dollars
  • Online

Service Description

Students will study advertising techniques, such as bandwagon, celebrities, slogans, and testimonials. They will then learn how companies use stealth advertising, stereotypes, and targeted social media on specific audiences. Finally students will be given a product and two different audiences. They must craft an advertising campaign for this product targeting the specific audiences using multiple techniques and multiple platforms. Materials: So Yesterday by Scott Westerfeld Made You Look by Shari Graydon Annotation Tools: Pen or Pencil Highlighters in Various Colors Sticky Notes Sticky Flags

Cancellation Policy

Please see Refunds/Withdrawals under Policies and Expectations

Contact Details